Use the human voice

Case study: The digital centre of government

gds-blueprint

The “digital centre” was a short-lived name for a long-term change: expanding the UK’s Government Digital Service within its new departmental home at the Department for Science, Innovation and Technology, and folding in teams from other government teams (namely CDDO, and i.Ai).

I was brought in to help with some of the words, and my work ended up forming parts of the Blueprint for modern digital government, and some related communication material.

I worked closely with a large team of colleagues from GDS, CDDO, and beyond, including: Richard Pope, Helena Trippe, Tim Paul, Jennie Vinnac, Cheryl McGillion, Arindra Das, Michael Gearon, Kuba Bartwicki, Chris Ballentine-Thomas, Will Joss, Isobel Barrett and Emily Middleton.

This was hard work at times, with many twists and turns, but ultimately very rewarding. Such a pleasure to be part of such a very talented team.

A screenshot from one of the slide decks, including the words: Services understand more about you, so you need to understand less about them

A photo of a small working area, a table and a few chairs, the surrounding walls festooned with sketches and printed words

A rough doodle of some early ideas, with the caption: A future where public services come to you

A messy whiteboard in dire need of a clean, with a pyramid of yellow sticky notes attached

A photo of a printed A3 sheet, with the words: Less waiting, less faffing, less form-filling. More direction, more doing, more DONE