Use the human voice
I’m a writer and consultant.
Likely to say things like:
“Make it shorter.”
“Yes but what does that actually mean?”
“Explain it to me like you’d explain it to your friend in the pub.”
“Let’s use the words that normal people would use.”
“That sounds a bit civil servant-y. Is there a simpler way of saying it?”
Career to date: CV, LinkedIn.
Personal website, containing opinions and photos: gilest.org